The label as a positioning asset for a food & beverage brand
The label is not decoration: it is the first point of contact with the consumer and carries the positioning before the price.
(Blog)
Blog food & beverage marketing.
Industry trends, applications of Food Sensitivity, real client work and analysis of the Italian food & beverage market. An editorial archive updated every week. In-depth pieces on branding, packaging, content and digital. Read by brand managers and marketing directors in the sector.
(Featured)
Editorial selection
(All articles)
Articles
All articles
Why a food & beverage brand sells even when the product is the same as the others
Social Food
Food & beverage social calendar: how to structure an annual editorial plan
Food Fairs
Cibus 2026: five things to watch before booking your stand
Food Insights
Sell-out 2026: five indicators to read before a relaunch
Packaging
Packaging as a shelf asset: three constraints that decide whether a product makes it into the cart
Packaging
Mono-material packaging: communicating the transition without greenwashing
Food Fairs
TuttoFood and Cibus: how to choose the right fair for your food & beverage brand
Social Food
Loacker and the seasonal calendar: content built for real consumption
Food Insights
Premium wine in the Horeca channel: how the decision-making is composed
Food Ecommerce
Selling food & beverage online: regulation and logistics for Italian brands
Food Trends
Food & beverage naming: three criteria to take an idea beyond the first brief
Food Ecommerce
Premium food & beverage ecommerce: three break points in the post-purchase funnel
(Daily Food News)
Food insight in your inbox, every morning.
Erbacipollina’s daily digest for people who work in food & beverage. Five minutes every morning at 08:00, Monday to Friday.
Subscribe to the Daily Food News(FAQ)
FAQ about the Erbacipollina blog.
Who writes the blog articles?
The in-house Erbacipollina team. Beatrice Vernocchi (Creative & Marketing Director) signs most of the strategic editorials. Operational pieces are signed by the department leads.
How often do you publish?
Two to four articles a month. The editorial calendar follows the Italian food & beverage calendar: line launches, trade fairs, product seasonality, recurrences.
Can I get the articles by email?
Yes. The Erbacipollina newsletter sends a monthly selection of the most relevant articles. There is also the Daily Food News, a daily version with three vertical food takes.
Do you also work on the blog topics with clients?
Yes. The articles come from daily project practice. What you read on the blog is the editorial translation of what we apply in projects.
Can I quote one of your articles on my site?
Yes, with a link to the original post and explicit attribution. For commercial uses, write to us first to frame the licence.