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TuttoFood and Cibus: how to choose the right fair for your food & beverage brand
Not every food fair serves the same goal. How to choose between TuttoFood and Cibus based on channel and target.
By Beatrice Vernocchi
Choosing the fair depends on the audience you want to meet: retail buyers, international distributors, the HoReCa channel. TuttoFood and Cibus have different centres of gravity.
Define the commercial objective first, then choose the fair: the calendar and the investment follow the strategy, they do not precede it.