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Cibus 2026: five things to watch before booking your stand
Your presence at Cibus is decided months before the fair. Five elements to weigh before signing for the stand.
By Beatrice Vernocchi
A food & beverage fair is prepared six months in advance. The stand is only the tip: what counts is the buyer appointments, the B2B materials, the post-fair follow-up plan.
Before booking the space, define the commercial objective, the contact KPIs and the alignment between physical stand and digital presence during the fair days.