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Food & beverage social calendar: how to structure an annual editorial plan
A food & beverage editorial plan holds together fixed columns and the product's seasonal calendar. How to build it across twelve months.
By Beatrice Vernocchi
A food & beverage social calendar works when it combines fixed recurring columns, which provide continuity, with a seasonal calendar of launches, which provides relevance. The weekly editorial grid is the backbone; the product's seasons fill it with meaning.
Instagram, LinkedIn and TikTok each need a different tone of voice without drifting from the brand's identity core. Weekly production from the in-house FoodLab keeps the rhythm steady.