(Article)
Mono-material packaging: communicating the transition without greenwashing
The shift to mono-material is a supply-chain choice. How to tell it honestly, without empty environmental claims.
By Beatrice Vernocchi
Switching to mono-material packaging reduces recycling complexity. Communicating it requires verifiable data, not generic claims: the informed food & beverage consumer recognises and penalises greenwashing.
The story works when it starts from the real process: what changes, why, and with what measurable benefit at the pack's end of life.