(Article)
Selling food & beverage online: regulation and logistics for Italian brands
Food & beverage ecommerce has specific constraints: cold chain, digital labelling, returns. What to know before you start.
By Beatrice Vernocchi
Selling food & beverage online means managing the cold chain, shelf life, compliant digital labelling and returns logistics. The technical side decides the margin.
The website is the arrival point: first comes the architecture of catalogue, recipe, supply-chain traceability and regulatory compliance.