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Premium food & beverage ecommerce: three break points in the post-purchase funnel
In premium online the difference is made after purchase: delivery packaging, first taste, repurchase. Three break points.
By Beatrice Vernocchi
In premium food & beverage ecommerce the funnel does not end at purchase. Delivery packaging, the first-taste experience and repurchase logic decide the customer's value over time.
Identifying the post-purchase break points is worth more than optimising yet another acquisition campaign.